Research

Research

Research In what is universally considered the best way to test media, ‘dial testing’ is the capture of raw quantitative data as it is generated via direct participant response. This data is then cross-tabulated to reveal tendencies and preferences within particular...
Radio

Radio

Radio Audio Production At JVW Inc. we consider any broad audience-based medium to be an efficient outlet for your message. Our in-house audio production suite and sound booth offers professional recording for radio, films, commercials, and audio books. Radio Spots The...
Web

Web

Web With the advent and subsequent explosion of the Internet, traditional media has seen an erosion and a creation of a ‘digital divide.’ Companies are struggling with the question as to whether they reallocate their marketing dollars from TV to the Internet, or from...
Placement

Placement

Placement Most people watch TV for entertainment and enjoyment, to relax, not to weed through endless facts and statistics. A television commercial, on average, is only thirty seconds. Don’t waste that time by giving the viewer heavy content. Emotion is what drives...