Web

Web

Web With the advent and subsequent explosion of the Internet, traditional media has seen an erosion and a creation of a ‘digital divide.’ Companies are struggling with the question as to whether they reallocate their marketing dollars from TV to the Internet, or from...
Placement

Placement

Placement Most people watch TV for entertainment and enjoyment, to relax, not to weed through endless facts and statistics. A television commercial, on average, is only thirty seconds. Don’t waste that time by giving the viewer heavy content. Emotion is what drives...